Fine Jewelry & Sunshine Vibes

Welcome to JBJ, your place for fine jewelry & sunshine vibes.

JBJ has been guided from the start by my love for people, their stories, and the ways they choose to express themselves. I truly enjoy connecting and care deeply about the people I connect with.

At my core, I believe in Sunshine Vibes – the radiant energy that brings warmth, positivity, and a touch of brightness to every interaction. I aspire to create an atmosphere where every experience leaves you feeling a little more sunshine in your soul. The jewelry, products, service, and ambiance are designed to uplift spirits, creating joy and optimism into your hearts. With Sunshine Vibes, JBJ aims to be a beacon of positivity, light and joy.

Jill's Story

A little about me and JBJ: Growing up in Southern California, I have always appreciated the laid back beach vibe. I love fashion, jewelry, labradors & my morning coffee. I now live in Northern California with my kids, husband & dogs.

My career in jewelry started over a decade ago when I worked for a jewelry trade publication. While I was there, I learned so much about the jewelry industry and fell in love. It wasn’t long before I started designing and sourcing pieces for my friends & family. As my passion, expertise and vision grew, my husband encouraged me to take the leap and launch JBJ.

I have always been drawn to jewelry that carries a specific meaning or intention. A particularly daunting trip to climb Mt. Kilimanjaro in Tanzania had me searching for a piece that would offer a sense of protection. I found the perfect thing — a pendant of Ganesha the Hindu Elephant, a symbol for protection and the removal of obstacles from one’s path. Knowing I had this symbol on my journey filled me with a sense of calm and confidence. I fully believe that jewelry can have an impact on our minds, bodies, and souls.